Hi there! Thanks for stopping by—I hope you’re having a beautiful day 😊 My name is Addie, and I’m a Photographer, Web Developer, and the founder of SHOPFEMM. Everything I do is driven by a passion for creativity, connection, grow and have fun, because we only have one life.  Whether I’m behind the camera, coding a custom website, or creating beauty essentials, my goal is always the same: to help others feel confident, empowered, and seen 🦋

I’ve always had a natural way of making people feel comfortable, whether I’m working with clients, friends, or family. I keep things relaxed, fun, and professional so everyone can be themselves—because that’s when the real, authentic moments happen. For me, Photography isn’t just about capturing images; it’s about telling a story, creating a connection, and finding beauty in the little things. Every shot is a chance to freeze a moment full of meaning and emotion, and that’s what I love most about what I do 🩷

A little of my background: I was born and raised in a small town in Guerrero, Mexico. As an immigrant, moving here at 19 was a life-changing experience, especially as I was pregnant with my son, Joseph, and navigating life as a single Mom. It taught me the value of adaptability, hard work, and staying connected to my roots. These lessons have quietly shaped my perspective and continue to inspire my work in meaningful ways.

In addition to Photography, I’m also a Full-Stack developer at Bay Era Digital, where we specialize in helping small businesses and individuals by creating custom WordPress websites. I love combining creativity and technical expertise to bring visions to life and help others thrive in the digital world. This dual passion for art and technology allows me to bring a unique perspective to everything I do.

When I’m not behind the camera or coding, you’ll probably find me enjoying a glass of red wine, watering my beautiful plants, watching YouTube, or hanging out with my cats 😻 (Danna & Gatita). One of my favorite things to do is going to Boiling Crab with my favorite people—Joseph, my teen son, and Angel, my partner 🥰. These little joys fuel my creativity and bring a personal touch to everything I do. ❤️

SHOPFEMM is another passion project close to my heart. I started this brand with a simple goal: to celebrate individuality and help everyone feel confident and beautiful in their own skin. Beauty, to me, is about so much more than just products—it’s about self-expression, discovering Beauty in ourselves, and embracing the best version of yourself. When I created SHOPFEMM I was 32, it was the moment I felt the most confident in my life, and I wanted to build a brand that feels personal, approachable, and empowering—a space where you can celebrate your unique self 🦋

At SHOPFEMM, we’re proud to offer high-quality, cruelty-free beauty essentials like reusable lashes, innovative tools, and beauty blenders. Every product we offer is something I’ve personally tested and truly love, designed to make your beauty routine fun, simple, and effective. I’m so grateful to have you as part of the SHOPFEMM FEMMILY. Thank you for supporting us and for letting us be part of your Beauty journey. Let’s celebrate and keep discovering beauty together, every day 🩷