Hi! I’m Addie, the founder of SHOPFEMM. I created this brand to celebrate individuality and empower everyone to feel confident and beautiful in their own skin. For me, beauty has always been about more than just products—it’s about self-expression and discovering the best version of yourself.

SHOPFEMM is built on the belief that beauty is for everyone. I wanted to create a brand that feels personal, approachable, and empowering—a brand that celebrates individuality and helps you express your unique self. Every product we offer is something I’ve personally tested and loved, designed to make your beauty routine fun, easy, and effective.

At SHOPFEMM, we offer high-quality, cruelty-free beauty essentials like reusable lashes, innovative tools, and makeup blenders—all designed to make your routine fun, easy, and empowering. Every product is something I’ve personally tested and loved because I believe beauty should be accessible, affordable, and, most importantly, you. Thank you for being part of the SHOPFEMM family. Let’s celebrate beauty together, every day!